Location: Atlanta, GA
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This Director will direct the overall external communications strategy as well as for key issues and special projects. Will create a new and innovative marketing communications platform that will enhance Branding and Crisis Management activities around external communications for public consumption. Provides crisis and issues management expertise to the enterprise. Oversees and executes a variety of complex communications programs that advance and protect the company’s reputation and thought leadership. Works in a strategic capacity as a business partner with executives and other internal functional areas to implement communications solutions. Fosters the development of functional expertise in media relations, public relations, and customer communications to effectively support the enterprise.
Functional Expertise:
- Continually research, explore and recommend new and enhanced communications engagement platforms and strategies to improve the company’s communications engagement with external stakeholders
- Oversee and provide guidance on external media strategy and engagement
- Oversee and provide guidance on customer facing materials and communications
- Serve on Incident Support Team and serve as Communications Lead during a crisis as designated
- Oversee and provide guidance on public relations facing materials, issues etc.
- Manage External Communications expenses to budget
- Oversee and provide guidance on digital communications strategy and engagement including customer e-newsletters, social media and websites for the Company and its subsidiaries Other duties as assigned
Business Acumen:
- Lead role in developing the Corporate PR and Messaging Plan (earned/paid/shared/owned)
- Responsible for designing comprehensive crisis communication plans and overseeing implementation
- Responsible for working collaboratively with other functional areas to construct and define escalation policies and procedures to Corporate Communications for incidents of all kinds
- Develop media strategy and related communications plans to support activity across functional areas at the Company and support subsidiaries in the development of same for individual business units to provide consistency with corporate strategy.
- Oversee and advise development and implementation of annual thought leadership plans for each business
Engagement:
- Responsible for enhancing productivity of direct reports through selection, training, motivation and performance coaching
- Lead regular staff meetings and one-on-one meetings with each direct report
- Establish media training sessions and refresher courses for company spokespeople
- Communicate recommendations and strategies to executive and senior leadership team
- Role modeling honesty, respect, organizational values and fairness towards all
Driving Results:
- Establish goals and objectives for the External Communication team
- Implement or drive process improvements
- Monitor progress against metrics/deliverables; hold self & others accountable for results
- Develop and track success metrics that align with corporate goals and those of the individual business units
Education, Certifications/Licenses:
- Required: Bachelor’s or Master’s Degree in Public Relations, Communications, Marketing or equivalent combination of education and experience
- Preferred: Advanced degree or APR (Accredited in Public Relations) or ABC (Accredited Business Communicator) certification; Active role in industry organization such as PRSA or IABC.
Related Work Experience:
- Required: Minimum 5+ years of progressive communications management experience
- Preferred: Core PR, Media Relations, Marketing Communications, Community Relations, Crisis Communications
Specific Skills & Knowledge:
- Required: Proficient use of Microsoft Office tools including Word, PowerPoint, Excel
- Preferred: Experience with Social Media Platforms and other external facing communications technologies
- Exceptional interpersonal skills
- Exceptional written and verbal skills
- Exceptional presentation skills
- Ability to hold self and others accountable for performance
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